Position Overview
We are seeking a highly organized and performance-driven Channel Marketing Specialist to support retail and distribution channel growth across North America.
This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Key Responsibilities
1. Retail Channel Execution
Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
Coordinate in-store promotions, endcaps, and secondary placements
Manage promotional calendars and ensure timely execution
Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
2. Trade Marketing & Promotion Support
Track and manage TPDs, markdown programs, and co-op initiatives
Support retailer line reviews with marketing decks and performance insights
Coordinate promotional forecasting with Sales and Operations teams
Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
Align digital campaigns with retail launch timelines
Coordinate with creative teams for channel-specific assets
Ensure brand consistency across all retail touchpoints
Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
Track sell-through lift during promotional periods
Prepare weekly/monthly channel performance reports
Analyze campaign performance and provide optimization recommendations
Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
Work closely with Sales, Operations, and Finance to ensure smooth execution
Coordinate with brand partners for product updates and marketing alignment
Assist in inventory planning alignment for major campaigns
Qualifications
Bachelor’s degree in Marketing, Business, or related field
2–4 years experience in channel marketing, trade marketing, or retail marketing
Experience in Beauty, Skincare, or CPG preferred
Strong Excel and reporting skills
Experience with retail promotional programs
Highly organized with strong project management ability
Strong communication and collaboration skills
Preferred Experience
Experience working with national retail chains
Knowledge of sell-in vs. sell-through dynamics
Experience with retail media platforms
Familiarity with trade spend management
Compensation & Benefits
Annual Salary Range: $70,000 – $85,000
This position may also be eligible for performance-based bonus compensation.
Actual compensation will be determined based on experience, qualifications, and internal equity.
Benefits include:
Health, dental, and vision insurance
Paid time off
401(k) eligibility
Performance bonus opportunity
Career growth in a high-growth beauty distribution company